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Road Forward: Respect, Opportunity, Achievement, Diversity - Enterprise Mobility

Advancing Social and Racial Equity  

Our employees spoke, and we listened. More than 60 years ago, Enterprise Mobility founder Jack Taylor included a commitment to diversity and inclusion in our guiding principles. In November 2020, we expanded that commitment in response to employee feedback and social discourse.

Through the Enterprise Mobility ROAD Forward initiative, we pledged £40+ million to organizations working to advance social and racial equity. Donations are intended to increase Respect, Opportunity, Achievement and Diversity (ROAD) for in underserved communities through a focus on early childhood development, youth health and wellness and career and college preparation. 

Of this total, £27+ million is allocated to local communities across North America and Europe over five years, and £15 million supports four nationally renowned nonprofit organizations in the U.S. – My Brother's Keeper Alliance, a program of the Obama Foundation, UNCF, Girls Inc. and Parents as Teachers.

To date, ROAD Forward grants have been distributed to more than 980 nonprofits across 400 communities around the world.

For more information, visit

Within our own walls

And we’re involving our employees in the effort as well. We are empowering employees to identify the most pressing issues in their communities and decide how to spend an additional £25 million over the next five years.

In July 2021, we awarded our inaugural set of local ROAD Forward grants to 690 nonprofits, to the tune of more than £5 million. . In June 2022, we awarded more than £5.7 million in local ROAD Forward grants to nearly 700 local nonprofit organisations. The grants will help address social and racial equity gaps in the communities we serve.

In addition to local grants, this initiative supports 17 national organisations across Europe. This includes support of 17 national organisations across Europe, such as Children's Books Ireland (Ireland), National Literacy Trust (U.K.), The Girls Network (U.K.), Children for a better World e.V. (Germany), Sport Dans la Ville (France), and Fundación MAPFRE (Spain), among others.

The Foundation also partnered with four national nonprofit organisations in the U.S. – The Obama Foundation’s My Brother’s Keeper Alliance, UNCF (United Negro College Fund), Girls Inc. and Parents as Teachers – for this initiative. For more information, click here.

In a closely connected initiative, the Foundation pledged an additional £47 million to Enterprise Mobility Fill Your Tank, a programme launched in 2016 to address food insecurity – an issue that also disproportionally affects people of colour.

The ROAD Forward initiative mirrors our internal efforts to advance social and racial equity within our organisation – from our mentorship programmes, to introducing new training and development and diversity councils, to forums that drive honest dialogue on the issues we all face.

Giving back

Strengthening our communities and giving back in the places where we live and work is the foundation of who we are. We are committed to being involved in the support of community endeavors at a local level, and on a national scale.

To further support our employees in these efforts, Enterprise Mobility introduced a benefit in 2020 called My Purpose. My Time. that gives each employee paid volunteer time each year toward an organisation or cause of their choice. We hope this initiative further provides our employees with the chance to strengthen their community relationships.

We also amplify our employees’ community service efforts by allowing employees to submit grant requests for nonprofits where they regularly volunteer. In fiscal year 2020, the Enterprise Holdings Foundation donated £42 million worldwide, with 98% of those grants fulfilling employee requests.

Enterprise Holdings Foundation Impact

Enterprise Mobility “50 Million Tree Pledge”

Enterprise Mobility has committed to planting 1 million trees a year for 50 years to help restore public lands badly in need of reforestation.

Enterprise Mobility "Fill Your Tank" Program

Enterprise Mobility has pledged $115 million over 10 years to to address food insecurity around the globe.

“Routes & Roots: Enterprise Mobility Healthy Rivers Project”

Enterprise Mobility has committed $30 million over five years to help support The Nature Conservancy’s long-term water resource management initiative.

Enterprise Mobility "ROAD Forward" Initiative

Enterprise Mobility, through the Enterprise Holdings Foundation, is elevating its focus on diversity, equity and inclusion with a new five-year, $55 million commitment to organisations that advance social and racial equity in communities around the world.